A video posted by Ad Council on YouTube with a title ”Love Has No Labels” has gone viral online, reaching more than 1.5 million views just one day after it was posted. Watch and your perception about love will go beyond your reasons to date a tattooed girl.
This campaign called Love Has No Labels premiered a new PSA urging viewers to rethink bias and to celebrate understanding, acceptance and diversity. This public service video displays people appearing as skeletons in a big x-ray machine, kissing and hugging each other. And when they step out? You have to admit it’s quite beautiful. It makes many realize that indeed, love has no age, no gender, no disability, no race, NO LABELS.
A lot of people were truly, apparently surprised when they found out who the people kissing and hugging behind the screen were. The Ad Council said the video aims to challenge the impression of bias and prejudice in love in the American society.
“While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see — whether it’s race, age, gender, religion, sexuality, or disability. This may be a significant reason many people in the U.S. report they feel discriminated against,” it said.
When you boil it down, the situation feels like doubting and asking, “does laser tattoo removal work?”. But underneath labels such as gender, race and religion, we are all the same, all flesh and blood. Instead of judging each other, we can just love one another.
Additionally, this powerful video delivers the message that when you strip away your outer appearances, it is easier for people to appreciate and accept you for who you are.
“We decided to take this on because we felt it was very important to encourage people, all Americans, to examine their unconscious biases,” Ad Council president and CEO Lisa Sherman told Adweek. “As much progress as we’ve made as a country, we absolutely still have more work to do.”
SHARE if you think the message of this video is something we all have to consider.